The Melanated Skin Registry
Founding Partners

Building the standard, together

MSR's Founding Partners are a small, intentional group of industry leaders. Each one represents a distinct pillar of melanin-rich skin care, and each helps set the standard the registry exists to raise.

Armenthia Carr, arms crossed, wearing black Ur Skin Therapist scrubs
Founding PartnerClinical Innovation
Clinical Innovation

Armenthia Carr, L.E.

2026 ASCP Esthetician of the Year · Master Educator, Arkansas & Illinois · Director of Education, SmartSKN · Founder & CEO, IAMA Artistry LLC

Armenthia works where clinical practice and technology meet. She has put AI skin analysis into real treatment rooms, trained the professionals using it, and kept asking whether it serves every skin tone. She has trained and mentored more than 1,000 beauty professionals and is a contributing author to the Milady esthetics textbook as a subject matter expert for skin of color.

Visit her page → Read her editorial Train with Armenthia
How Founding Partners are chosen. Founding Partners are invited by MSR. The designation isn't sold or sponsored. Each partner is recognized for their work in one area of melanin-rich skin care, and the designation belongs to them personally.
The Editorial Archive Browse the registry