The Melanated Skin Registry puts aligned brands, educators, and chemists in front of the licensed professionals who serve melanin-rich skin — through editorial, the Pro Vault, our social channels, a professional channel, and the MSR Seal. Editorial, not advertising. Perspective, not promotion.
By inquiry · reviewed for alignment · every partnership scoped by proposal.
A partnership isn't a banner ad. It's a place inside a curated professional reference — alongside the practitioners who recommend, use, and retail products for melanin-rich skin every day.
Licensed estheticians, nurse estheticians, educators, and specialists serving melanin-rich skin — reviewed before they're listed, and growing internationally.
Every brand is held to our published Brand Review Criteria. Paid placements are always labeled; an editorial verdict never is for sale. That's what makes a feature here mean something.
Products can be evaluated by practicing professionals under MSR's disclosed-blind standard: evaluators are paid a flat fee regardless of outcome, and any financial interest is disclosed.
Pro members use Registry content with their own clients. When your education lives in that content, it travels from practitioner to client — not just from brand to feed.
Channels are combined to fit each partnership. Not every channel is part of every engagement — your proposal spells out exactly what's included.
A professionally written, magazine-style feature in the MSR Editorial Collection — reviewed by you for accuracy before it publishes, and archived permanently.
An Instagram carousel posted as a Collab with your brand, founder tagged, plus Story assets built for you to repost. Short video clips where there's a recorded conversation.
A feature or mention in the Registry newsletter, sent to the MSR community of practitioners and skin-conscious readers.
Each month, Pro members receive a done-for-you content drop: a co-brandable client handout, a social content set, and a practitioner clinical reference. Partner brands can be integrated into a drop — so your education is handed to clients by the practitioners who treat them. Partner content is always labeled.
Featured Spotlight placement within the Registry and a presence on the Brands & Educators page — clearly labeled, and seen by practitioners and the clients searching for them.
For education partners: list classes and cohorts on the MSR training calendar, where practitioners find and book continuing education.
The best way to judge a partnership is to read one. A few from the Editorial Collection:
Twelve independent brands formulating with melanin-rich skin in mind.
Read the edit → Editorial featureA formulator's data-first approach to building for deeper skin.
Read the feature → Editorial featureThe Theology of Restraint — an educator and author on ingredient intentionality.
Read the feature →As featured in VoyageBaltimore
Each begins with an inquiry. If your work aligns, we'll recommend the fit and send a tailored proposal — scope and investment are set there, not on a price list.
For brands, educators, and practices aligned with pigment-aware care.
InvestmentBy proposal
Includes
Purpose
Editorial, not advertising.
Perspective, not promotion.
For organizations building authority with the professionals who recommend them.
InvestmentBy proposal
Everything in Tier I, plus
Purpose
Authority through education
and alignment.
For established brands building a lasting presence in the professional channel.
InvestmentBy inquiry
Shaped around
Purpose
Strategic partnership.
Editorial stewardship.
Add-ons, available with any tier: additional social rollout, promoted posts, additional newsletter features, video clips, and practitioner evaluation. Quoted within your proposal.
For organizations whose goals don't fit a tier — professional education programs, multi-year initiatives, or work with the practitioner network at scale — we build the partnership around the objective.
Every editorial feature, at every tier, follows the same curated process — from first welcome to permanent archive.
A guided welcome and a clear sense of the editorial direction.
A written or recorded interview captures your philosophy and your work.
Professional writing and editing shape the long-form feature.
Reviewed for factual accuracy and alignment before anything publishes.
Your feature goes live and enters the permanent Editorial archive.
Social assets, and — depending on your partnership — newsletter, Vault, and Registry placement.
Aligned brands can open a professional program to verified Registry members, with no upfront fee. You run the program, set the terms, and fulfill the orders. The Registry confirms members are credentialed and gives them access. We earn only when you sell.
Professional programs are separate from editorial. Offering one never earns or influences a feature or review. Brands are still held to our Brand Review Criteria.
Products that meet the Registry's standard can be licensed to carry the MSR Seal on packaging, product pages, and marketing. It tells professionals and their clients that a product was reviewed against our criteria and evaluated by practicing professionals who serve melanin-rich skin.
The evaluation fee pays for the evaluation, not the result, and not every product passes. The Seal means professional evaluation against MSR's standard. It isn't a medical claim, clinical testing, or a guarantee of results.
Apply for the SealThe Registry is not built for influencer campaigns or transactional exposure. Each partnership begins with an inquiry to make sure it fits the Registry's standards.
Not every inquiry becomes a partnership, and that's the point. Being selective is what protects the integrity of every feature we publish.
A growing number of the licensed specialists in the Registry want to build their own product lines. If you're a cosmetic chemist, private-label lab, or formulator, the Registry can connect your work directly to that audience — practitioners actively looking for formulation partners.
This channel grows with our practitioner network. Begin with an inquiry and we'll talk fit and timing.
Inquire about an industry partnershipShare an overview of your work, your values, and what you want a partnership to do. Inquiring is free.
We review every inquiry personally against the Registry's standards.
If it's a fit, we'll invite you to a one-hour strategy session. The $150 session fee is credited in full toward your partnership.
You receive a written proposal with the channels, timeline, and investment for your partnership.
Please allow 7–10 business days for review.
The Registry exists to elevate work that respects the nuance of melanin-rich skin. We partner with brands and educators who value restraint, clarity, and professional responsibility over trends. If this resonates, we invite you to inquire.
Begin an inquiryEditorial features reflect alignment with the Registry's standards and values. They do not constitute endorsements, medical claims, or commercial guarantees. Paid and partner placements are always labeled.
The Melanated Skin Registry